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Friday, June 22, 2007

Myspace

Sometime last year I started a myspace account to get my name into the credits of movie. Myspace is a site where any person can make their own page to describe themselves. The page must fit into myspace’s general format, but there is room for creativity. Each person can view other’s pages, and request to be their friends. Upon approval, that other person becomes your internet friend.

Initially I added people I knew personally, along with the random famous person. But after a while, it occured to me that I could build a network of people who might be interested in purchasing the book. I started adding libraries and bookstores. I looked up publishing houses and other authors. Individual books have their own pages as well.

To search for potential readers, I did general searches. However, I found that when searching for “book” or “reader” I most often found people that claimed to “not be a big book reader”.

Fortunately there were people before me that had overcome this problem. Other authors, publishers, and their books. Now I just search out similar books in genre to the GIANT and look at their friends. I go to those people’s pages and if I think they might enjoy the GIANT, I request to add them as a friend.

Everyday I try to request 20 friends or so. Hopefully by the time of publishing I could have a few thousand. Then I could notify them that the book is coming out.

The notification will be in the form of a bulletin, which is distributed to all of my myspace friends. A certain percentage will read the bulletin. A percentage of those people will follow direction to this website (which in the future will be retooled to be a marketing machine). A percentage of those website visitors might be interested enough to purchase the book. At least, I hope the myspace thing might generate a little word of mouth.

The great thing about myspace is that it’s free. So when this book fails to sell more than a dozen copies, the bulk of the marketing will be free.

Posted by Don Clark at 12:30 PM
Categories: Marketing
 

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